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Tuesday, June 7 • 11:15am - 12:45pm
Session 5F: (THIS SESSION HAS BEEN CANCELED) Getting Social with Media Relations

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This session has been canceled as of 6/7/16. Please select another of the session 5 workshops to attend.

Earning media attention is critical to your organization’s success. With growing attention to the need to improve outcomes for children and youth, now is the time to harness every available option to secure coverage. Earned media allows a credible third party to raise your visibility, build trust and legitimize your brand. Sixty-seven percent of journalists are spending two hours on social media daily, looking for sources and stories. This workshop will offer practical information on how to incorporate social media into your media relations efforts. Participants will learn how to find reporters and build mutually beneficial relationships.
Suggested Session Track: Advocacy & Communications

avatar for DeQuendre Neeley-Bertrand

DeQuendre Neeley-Bertrand

Communications Director, Center for the Study of Social Policy
DeQuendre Neeley-Bertrand directs CSSP's communications activities, including publications, media relations, the organization's digital and online properties and internal communications. She brings 20 years of experience in various writing, editing and communications management roles, with positions at daily newspapers, nonprofit organizations and government agencies. She has been honored by the American Society of Newspaper Editors, the National... Read More →

Tuesday June 7, 2016 11:15am - 12:45pm
Mount Vernon Square A Renaissance Washington DC Hotel

Attendees (3)